Engaging scientists, the press and the public in the noetic sciences 

Liza Horan    
Mindstream Ventures & Frontier Journalists' Network
     

Email: liza@mindstreamventures.com  

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Synopsis:

This talk draws on research for each audience toward understanding how best to communicate psi research and a post-material approach among the skeptical, the cynical, and the curious. Is it a matter of appealing to their minds, their hearts, or both?

Research conducted privately for the Scientific & Medical Network, Frontier Journalists’ Network, and Psi Games illuminate each audience’s interests and needs – and they differ. The findings reveal the challenges and opportunities of engaging them in the topic, and the insights drawn from the case studies combine with best practices for strategic communication to form a “blueprint” toward increasing the visibility and the credibility of frontier science.

The case studies demonstrate that there is no single approach to communicating evidence of the noetic sciences. Rather, messages need to be adapted for each audience’s comprehension and usefulness. This talk covers the fundamentals and includes practical recommendations for relating science to these groups in a meaningful way. The guidance can be applied beyond the noetic sciences.

Biography: 

Liza Horan is a journalist, independent researcher, and strategist focused on the holistic wellbeing and mind-body-spirit sector. She is editor of MindstreamConnect.com, founder of Mindstream Ventures, and chair of the Frontier Journalists’ Network, which is dedicated to making it easier for the press to cover the science of consciousness and spirituality. Liza earned an M.S. in strategic communications from Columbia University (NY); a B.S. in sociology with journalism from Mount St. Mary’s University (MD); and completed the Public Communication Institute graduate program at Boston University. She’s a New Yorker living in Edinburgh, Scotland.